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What are sponsored ads?
A funded advertisement is defined as an advertisement that is created within a social networking site with the aim of reaching the target audience interested in the topic or product promoted by the advertisement, and thus contributing to the sale of the product and making a financial profit from this process. There are several forms of funded ads, there are ads on Facebook, ads on Twitter, as well as on all other social networking sites on the Internet, in addition to another type of funded ads which is Google ads which differ in the way they work from other social media ads, because you target a search engine Google through it. And with it YouTube, unlike social media ads that target audiences who use the same network and not multiple sites as happens in Google ads, and in the following lines we will take a quick look at funded ads on different social media sites.
sponsored ads on instagram
The Instagram platform is one of the most powerful social media platforms and is an ideal choice for marketers and advertisers, and because one of the most important factors in the success of your marketing campaign is advertising in the various advertising platforms available, especially in the places where potential customers are located. If your target audience is young people, then Instagram is the right place for you, as Instagram is one of the favorite social media platforms for young people, and on Instagram, you should pay attention to using content with very attractive designs and images in funded ads on Instagram as this is the most important factor for your success on the site .
Types of sponsored ads on Instagram
Carousel ads (multiple side-scrolling images or videos)
slideshow
one picture
Stories Ads
Video ads
Paid ads on YouTube
YouTube offers two ways to promote a video or channel directly through an advertising campaign on YouTube, the first method is very simple, you only pay when the user watches your video or goes to it on a special link, in other words the cost of ads is determined by your budget, so the higher budget, the number of transfers has increased.